WHAT WAS THE GOAL? Give adults a way to celebrate a halloween like they used to.
WHAT DID WE DO? Put a door on twitter that Adults could “knock” (retweet) and receive tricks (A Spooky GIF) or treats (Coors light Swag)
FUN FACT: This activation won the 2016 Silver Addy for Online/Interactive Social Media, Single Platform.
WHAT WAS THE GOAL? Ride the Nsync “It’s gonna be May” meme wave on April 30th.
WHAT DID WE DO? We got the Maytag Man in the studio and dropped a remix to promote May is Maytag Month. That came to life through online video, radio and GIFs.
FUN FACT: Joey and Lance shared the meme— so that’s pretty cool.
While my writing typically skews towards humor, being able to address serious issues as a brand is extremely important in this day and age. I’m very proud of this Instagram carousel copy and the work that Kim Crawford has done to support the BLM movement and the Black girl ventures organization.
WHAT WAS THE GOAL? Celebrate the things people love to do with beer on Valentines Day
WHAT DID WE DO? Turned an Instagram post into a game; Users took a screenshot and reuploaded it with a hashtag. We then played cupid by sending corresponding swag.
WHAT WAS THE GOAL? Acknowledge the fact that Maytag is more than just appliances. They’re sexy appliances.
WHAT DID WE DO? Followed up People magazines 2019 Sexiest Man Alive spread (John Legend), with the sexiest appliance alive. This included the actual print spread, GIFs and a lot of steamy twitter interactions.
WHAT WAS THE GOAL? Find unique ways to help friends kick back during the summer with Kick Backs from Miller Lite.
WHAT DID WE DO? First you’ll see a recap video of all of our activations, followed by my personal favorite, where we sent advice from above to beachgoers below.
WHAT WAS THE GOAL? Keep people engaged on snapchat during the all day drinking holiday known as the Super Bowl.
WHAT DID WE DO? Created contextual filters so users could keep their snaps fresh all day long.
WHAT WAS THE GOAL? Make tweets funny/creative enough that you turn your phone to show your friend at the bar.
WHAT DID WE DO? Utilized emojis, memes and Gifs to join conversations with the POV of the only Lite beer.
FUN FACT: The first post for the Supreme Court Marriage ruling won the 2016 Silver Addy for Online/Interactive Social Media, Single Platform.